This is our first instalment of ‘Behind the Brand’ series, where we chat to eco-friendly and sustainable businesses about their products and ethos. We’re starting the series with one of our favourite tipples – Sea Change Wine – and learning more about their products from Senior Manager, Lizzie.
The brand Sea Change was born 2018 after a discussion regarding how they can help combat the issues surrounding plastic pollution and marine litter. Parent company 10 International have previously created a brand entitled Pink Elephant which partnered with the Elephant Family, a charity which protects Asian elephants and the surrounding habitats.
“We as a brand have always felt that businesses on a whole has a responsibility to the environment” says Lizzie during our interview.
We chatted about the wines which Sea Change have created and, after establishing how the brand came about, we delved into what makes the brand that different from other wine brands;
“Our packaging is different to other brands, we avoid the plastic around the cork, it’s not needed so we removed it”
All Sea Change packaging is completely eco-friendly. The glass is lighter-weight glass which contains recycled materials, the cork is sourced from Portugal, and closures are label paper sourced from sustainable forests. Lizzie told us more about the labels on their bottles:
“The labels are made using grape waste! We use grape skins and stems which are then mixed with sustainably sourced and FSC accredited paper from forests to add to our bottles.”
The labels themselves are also very beautifully designed with each label having a different marine creature featured on them; Whale, Dolphin, Turtle etc. There is plastic hidden inside of the design to illustrate their core mission which is combating plastic pollution in the marine environment.
Charities and conservation is at the heart of Sea Change, each purchase gives a donation towards marine conservation. They give percentage to their partners such as Ocean Generation, and then a percentage also goes to local charities looking to combat marine issues in their areas such as Sea-Changers UK, Olive Ridley Project and local charities to areas where Sea Change Wine is sold. They’ve raised in access of £150,000 for marine conservation!!
There is a huge range of wines available with our personal favourite being the Prosecco Rosé, but we had to know what Lizzie’s was;
“Ohh, that’s tough! I think I would have to go for the French Sauvignon Blanc. It’s a great wine to have on a Friday night with some nibbles and some olives, just an all around great wine!”
Did we also mention majority of the wines are also Vegan? They’re also suitable for Vegetarians. So, where do we find Sea Change Wines? They’re stocked on independent wine websites, but can also be found in bars and wine bars across the world.
Dan Rouse 